ASO AND APP MARKETING

Help people find and understand your app.

We optimize App Store and Google Play listings through keyword research, copy, localization, and creative testing. We track rankings, installs, and conversion to see what changes are working.

Start a projectSee our work
pk@developer: ~/aso-marketing

$ ls ./deliverables

App store optimization: scope of work.

We agree on the deliverables for your project. These are the areas we can help with.

Keyword research & mapping

We research relevant search terms, assess their potential, and map them to your app listing.

Store page optimization

We write titles, subtitles, and descriptions, and localize listings for the markets you want to reach.

Creative & A/B testing

We create and test icons, screenshots, and preview videos using store experiments.

Conversion rate optimization

We review where visitors leave the store page and test changes intended to increase the share who install.

Rating & review strategy

We help plan review prompts and responses to user feedback, following the stores' review policies.

Reporting & tracking

We set up a dashboard for keyword rankings, conversion, and install trends so you can track the results.

$ ./build --steps

How we approach the work.

We plan the scope with you and review progress together as the work develops.

  1. Baseline & opportunity

    We record current rankings and conversion rates, then identify changes worth testing.

  2. Keyword & competitor map

    We research relevant queries and compare how competing apps present their offers.

  3. Metadata & creatives

    We update the listing and prepare creative variants for testing.

  4. A/B & iterate

    We run store experiments and use the results to decide which versions to keep.

  5. Scale & sustain

    We continue improving organic discovery and use the findings to inform paid acquisition.

$ cat stack.json

The tools behind the work.

  • App Store Connect
  • Play Console
  • AppTweak
  • Sensor Tower
  • Store Experiments
  • Firebase
  • Adjust
  • Localization

$ pk --outcomes

What we focus on.

pk@developer: ~ $ pk --outcomes aso-marketing

Organic discovery

keyword and store-page research

Store experiments

compare creative and copy variants

Reporting

track rankings, installs, and conversion

$ man aso-marketing

Questions, answered.

A store-page test can show changes in conversion within days. Keyword-ranking improvements can take 4 to 8 weeks as stores re-index the listing and install activity changes. These are estimates, not a guaranteed schedule for results.

We work on how people find your app and how well its store page turns visits into installs. That includes keyword work, store-page improvements, and tests to see which changes help conversion.

Yes. We work on organic visibility and store-page conversion first, then use those findings in Apple Search Ads and other user-acquisition work.

We report search rankings, store-page conversion, the rate of new installs, and rating trends in a live dashboard. We explain the changes and what the data tells us about them.

$ ls ../related

Mobile UX/UI design

iOS and Android apps

Mobile game development

$ ./start_project --service aso

Talk to us about
App store optimization.

Tell us what you need help with. We will discuss the scope, timing, and cost.

Discuss your projectAll services